Google’s advertising programme, Adwords, presents a great opportunity for small businesses to cost-effectively attract targeted traffic to their websites. Google Adwords ads are the small text ads that often appear …
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Before setting up your first Google Adwords campaign for your business, you need to get your head around how the broad structure of Adwords operates. Read the following excerpt from …
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It’s important to understand that where your ad ends up in the list of ads that appear does not depend solely on how much you bid. Google also takes into …
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Google’s advertising programme, Adwords, presents a great opportunity for small businesses to cost-effectively attract targeted traffic to their websites. Read the following excerpt from my book ‘The NZ Small Business …
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With tens of thousands of New Zealanders view Google Maps every day, it’s crucial that your business’s location on Google Maps is accurate and that your Google Places listing is claimed, …
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Tens of thousands of New Zealanders view Google Maps every day – because they appear regularly at the top of the main Google results. Many more search directly on Google …
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If there is one factor that is paramount in determining search engine rankings, it is the quality and quantity of other websites that link to your pages. One of the most popular ways …
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The growth of sites like YouTube is phenomenal and online video is now just a normal part of the internet experience. Last year, Nielsen reported that 72% of internet users …
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Each link that another website has to your site can be regarded as a vote, but not all votes are equal. Links from pages that Google already regards as important are worth …
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If there is one factor that is paramount in determining search engine rankings, it is the quality and quantity of other websites that link to your pages.Link building is an ongoing process …
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