Understanding how humans interact with web pages…
There is a lot of research that reveals the patterns of how people typically interact with websites. Therefore it makes sense to design your web pages with the main findings …
Read MoreTag: The NZ Small Business Superheros Internet Marketing Handbook
Understanding your perfect prospect…
It is important to understand that your website is not for the “general public” as so many websites seem to be, it’s for your perfect prospect! This means you need …
Read More The impact of visual design and features on your website…
The secret to great web design isn’t all graphics – in fact, it’s not about you at all, it’s about your customer. Read the following excerpt from my book ‘The …
Read More The secrets to great web design…
Did you know that your website is not an online sales tool for your business? Having read the above heading you might be thinking: “Eh? I don’t get it? I …
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Your DIY check-list to Google Adwords
If you intend to take on part or all of the Google Adwords for your website, here is a check-list of action points that you need to bear in mind. Read the …
Read More The Facebook phenomenon
When talking about social media, for most small businesses there is really only one show in town: Facebook. Sure there is Twitter, LinkedIn and YouTube, which all undoubtedly have their …
Read More Setting up an effective Google Adwords campaign…
Google’s advertising programme, Adwords, presents a great opportunity for small businesses to cost-effectively attract targeted traffic to their websites. Google Adwords ads are the small text ads that often appear …
Read More Anatomy of an Adwords account: campaigns, ad groups, keywords and ads…
Before setting up your first Google Adwords campaign for your business, you need to get your head around how the broad structure of Adwords operates. Read the following excerpt from …
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How Google ads are ranked…
It’s important to understand that where your ad ends up in the list of ads that appear does not depend solely on how much you bid. Google also takes into …
Read More Attract targeted traffic with Adwords…
Google’s advertising programme, Adwords, presents a great opportunity for small businesses to cost-effectively attract targeted traffic to their websites. Read the following excerpt from my book ‘The NZ Small Business …
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