Tips to enhance website readability and comprehension
To enhance readability and comprehension, it’s important to avoid large blocks of continuous text. Many readers will be intimidated by a wall of text and will simply give up. Read …
Read MoreTag: The NZ Small Business Superheros Internet Marketing Handbook
Improve the readibility of your website by using headlines and subheads…
Headlines and subheads are extremely important – both offline and online – to structure the content for easy digestion. Read the following excerpt from my book ‘The NZ Small Business …
Read More Using the inverted pyramid structure to organise your website’s content
The inverted pyramid is the standard structure of a news story that places the most important information first with the details following in descending order of importance. Read the following …
Read More Creating scannable and skimmable content
Usability experts use two easy-to-confuse terms to describe how users interact with online content: skimming and scanning. Read the following excerpt from my book ‘The NZ Small Business Superhero’s Marketing …
Read More Using images to drive persuasion momentum
Despite what you may think, eye-tracking studies have shown that the first thing readers view on a page is the text: headlines, intro and captions, only moving to the images …
Read More Building your website’s trust and credibility
There are two important prerequisites to persuasion: trust and credibility. Without trust and credibility in the eyes of your prospect, there is no persuasion. Read the following excerpt from my …
Read More Converting visitors into customers by overcoming all your prospects objections
One of the keys to a website that converts prospects to customers is to answer all the questions and overcome all the objections that your visitor has. If you leave …
Read More Creating persuasive website content
Your copy in general, and specifically your headlines – especially in your home page’s main copy panel – should focus on a classic problem faced by your perfect prospect. Persuasive …
Read More The most important factors to a well structured site navigation
It is important to present navigation features that your visitors will already be familiar with. Most design problems have been faced and solved before. The better solutions have been used …
Read More Using information architecture to make your website easy to navigate…
Site structure, navigation and search are often referred to by the fancy term “information architecture”, which involves “…the design of organisation and navigation systems to help people find and manage …
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