The important question to bear in mind when designing the fields of your marketing database is: “What data is going to be useful in presenting personalised offers and information in …
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While this book is about online marketing, the biggest database building opportunity for most businesses is to gather names and email addresses offline. In other words, take every opportunity during …
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As the name suggests, online relationship marketing involves a relationship, and all relationships have to start somewhere. The starting point of your relationships with your customers and prospects begins with …
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Many small business superheroes have in mind to one day sell their business, and inevitably one of the main components of the value is good will. Read the following excerpt …
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Many successful small business people tell me they rely on “word of mouth” to acquire new customers. This tends to mean two things. Firstly, it usually means that the business …
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If repeat business or word of mouth referrals are important to your business, then you should sit up and take notice, because online relationship marketing has the potential to take …
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The formula for keeping customers and increasing repeat business is really just common sense: Collect the names, contact information and a few simple details from your customers and prospects Use …
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Your main calls to action need to be prominent and accessible from anywhere on your site. Different people will be ready to take action at different points in the process, …
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If you’ve promised a quick response to online enquiries, then you need to back this up with action. In fact, responding quickly to website enquiries greatly increases your success rate …
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Because different people respond in different ways, your website should include multiple calls to action, which reflect how far through the buying process they are. Your calls to action can …
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