Email is quite a personal medium, so an informal tone often works better than a more formal, structured approach. However, the personality of your email newsletter will depend on your …
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Any form of communication is only as effective as the quality of message that is being communicated. You can have a great list of past purchasers, you can send content …
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Research has shown that those who make the effort to segment their database have achieved better results with their email marketing. Read the following excerpt from my book ‘The NZ …
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Email marketing provides opportunities for “set-and-forget” marketing, where email content is triggered by certain actions. Read the following excerpt from my book ‘The NZ Small Business Superhero’s Marketing Handbook’ to …
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By far the most important key to successful email marketing is to actually do it. Read the following excerpt from my book ‘The NZ Small Business Superhero’s Marketing Handbook’ to …
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Email marketing has been around so long that it is now almost “old hat”, but it is still one of the most potent internet marketing weapons available. Read the following …
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Some modern website systems provide the ability to personalise the experience your visitors have with your website content. This can be a simple personalised greeting, or may consist of product …
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When someone acknowledges us as individuals and personalises our experience based on what matters to us, we feel understood and valued. Our confidence and trust grow, and we are much …
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There is a big difference between email marketing and spamming. Email marketing is about building relationships and encouraging repeat business from your existing customers and contacts, whereas spam involves firing …
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Collecting data presupposes that you have somewhere to store your collection. There are a variety of options, and the good news is that it doesn’t take a degree in computing …
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