Creating persuasive website content
Your copy in general, and specifically your headlines – especially in your home page’s main copy panel – should focus on a classic problem faced by your perfect prospect. Persuasive …
Read MoreTag: The NZ Small Business Superheros Internet Marketing Handbook
The most important factors to a well structured site navigation
It is important to present navigation features that your visitors will already be familiar with. Most design problems have been faced and solved before. The better solutions have been used …
Read More Using information architecture to make your website easy to navigate…
Site structure, navigation and search are often referred to by the fancy term “information architecture”, which involves “…the design of organisation and navigation systems to help people find and manage …
Read More Understanding how humans interact with web pages…
There is a lot of research that reveals the patterns of how people typically interact with websites. Therefore it makes sense to design your web pages with the main findings …
Read More Understanding your perfect prospect…
It is important to understand that your website is not for the “general public” as so many websites seem to be, it’s for your perfect prospect! This means you need …
Read More The impact of visual design and features on your website…
The secret to great web design isn’t all graphics – in fact, it’s not about you at all, it’s about your customer. Read the following excerpt from my book ‘The …
Read More The secrets to great web design…
Did you know that your website is not an online sales tool for your business? Having read the above heading you might be thinking: “Eh? I don’t get it? I …
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Your DIY check-list to Google Adwords
If you intend to take on part or all of the Google Adwords for your website, here is a check-list of action points that you need to bear in mind. Read the …
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The crucial factors to a well optimised website…
If you are engaging an outside contractor or company for your web marketing, there is a list of questions you should be asking about how they are going to attract …
Read More The Facebook phenomenon
When talking about social media, for most small businesses there is really only one show in town: Facebook. Sure there is Twitter, LinkedIn and YouTube, which all undoubtedly have their …
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