One of your most valuable assets is a list of those who have done business with you previously. It is still worth gathering the names and contact details of prospects …
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Email marketing has been around so long that it is now almost “old hat”, but businesses which have made the effort to build an email contact list have been rewarded …
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Some modern website systems provide the ability to personalise the experience your visitors have with your website content. Read the following excerpt from my book ‘The NZ Small Business Superhero’s …
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When someone acknowledges us as individuals and personalises our experience based on what matters to us, we feel understood and valued. Our confidence and trust grow, and we are much …
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If you intend to take on part or all of your data capture and database management, here is a checklist of action points that you need to bear in mind. …
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If you are engaging an outside contractor or company for your web marketing here is a list of questions you can ask them about the best ways of communicating with …
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Action Property Services has built up a database over recent years of more than 1000, and use email to communicate regularly with this growing database. Read the following excerpt from …
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Shoe Clinic is one of New Zealand’s leaders in sports footwear and apparel retailing, but what is less well known is that they are also leaders in the field of …
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Read the following excerpt from my book ‘The NZ Small Business Superhero’s Marketing Handbook’ to understand the main legal requirements you must meet for your email marketing campaigns … The …
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How do you know if your email marketing efforts are working or not? How can you experiment and improve your performance? Read the following excerpt from my book ‘The NZ …
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