If you intend to take on part or all of the Google Adwords for your website, here is a check-list of action points that you need to bear in mind.
Read the following excerpt from my book ‘The NZ Small Business Superhero’s Marketing Handbook’ and discover the importance of methods used to attract targeted traffic…
- Set up an Adwords account to trial Google Adwords.
- Set up your “location targeting” to target your local area.
- Set a budget and maximum cost per click that you are comfortable with.
- Set up multiple, tightly-themed ad groups for each product/service category of your business.
- Use the keyword research carried out for your organic listings to come up with themes for the ad groups of your campaign.
- Use the Adwords keyword suggestion tool to generate more relevant keywords.
- Write ads that follow the formula covered in this chapter.
- Create at least two ads per ad group and continually tweak to increase clickthrough and conversion rates.
- Implement conversion tracking.
- Experiment with different budget and bid amounts to achieve optimum performance.
- Review your ad groups regularly using the “peel and stick” method.
If you are engaging an outside contractor or company for your Google Adwords, here is a list of questions you should be asking about how they are going to attract targeted traffic to your website:
- Do you have any experience using Google Adwords to generate traffic for your clients?
- Are you Google accredited in Adwords?
- hat are the important factors in creating effective Adwords campaigns?
To read more, you can purchase my book ‘The NZ Small Business Superhero’s Internet Marketing Handbook’ by clicking here.
