Read the following excerpt from my book ‘The NZ Small Business Superhero’s Marketing Handbook’ to find out why Facebook is the best social media tool for small businesses…
The reason is that the numbers are hard to ignore, but if you need any reassurance, just ask yourself: how many people do you know who are on Facebook? How many on Twitter? The typical answer for most people to the first question is: “a lot”; and to the second question: “not many”. Therein lies the reason why Facebook provides the most bang for your social media buck. That is where your customers already are.
All you need is an effective way to tap into accessing them, and their networks. If you need any further confirmation, check out this screenshot from the Facebook monitoring website, CheckFaceBook.com.
The screenshot above from September 2, 2011 shows that on that date there were just over two million Facebook users in New Zealand and just over half are female. It’s not just young people either, with around 60% of users being over the age of 25, and more than a third over the age of 35.
To read more, you can purchase my book ‘The NZ Small Business Superhero’s Internet Marketing Handbook’ by clicking here.
