Email marketing has been around so long that it is now almost “old hat”, but businesses which have made the effort to build an email contact list have been rewarded with stronger customer relationships and ultimately more sales.
Read the following excerpt from my book ‘The NZ Small Business Superhero’s Marketing Handbook’ to learn why email marketing is still one of the most potent internet marketing weapons available…
In a previous blog post, we looked at options for storing your database and sending your email newsletters.
The options discussed began with using software like Excel and Outlook, moved on to self-service, web-based solutions like Mail Chimp or Constant Contact, and then looked at full service options like Web Genius.
The best option for you will depend on your budget and how much time you have available. Take the time to research the above options and get started with one you feel most comfortable with.
To read more, you can purchase my book ‘The NZ Small Business Superhero’s Internet Marketing Handbook’ by clicking here.
