Key questions to ask your web marketing supplier…
If you are engaging an outside contractor or company for your web marketing here is a list of questions you can ask them about the best ways of communicating with …
Read MoreTag: The NZ Small Business Superheros Internet Marketing Handbook
Email marketing case study: Action Property Services
Action Property Services, which has been featured many times throughout this book, has built up a database over recent years of more than 1000, and use email to communicate regularly …
Read More Email marketing case study: Shoe Clinic
Shoe Clinic is one of New Zealand’s leaders in sports footwear and apparel retailing, but what is less well known is that they are also leaders in the field of …
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The main legal requirements for your email marketing campaign…
Here are the main points to remember from the Unsolicited Electronic Messages Act 2007 which governs the sending of electronic communications. Read the following excerpt from my book ‘The NZ …
Read More The key e-newsletter metrics to monitor and how you can test and measure your campaigns…
How do you know if your email marketing efforts are working or not? How can you experiment and improve your performance? One of the great advantages of a professional email …
Read More Guildlines for the content of your email newsletters…
Here are useful content guidelines to bear in mind when it comes to the content of your email newsletters. Read the following excerpt from my book ‘The NZ Small Business …
Read More How to use your e-newsletter content to build relationships with your customers…
Any form of communication is only as effective as the quality of message that is being communicated. Read the following excerpt from my book ‘The NZ Small Business Superhero’s Marketing …
Read More How segmenting your database can help you achieve better results with your email marketing…
Research has shown that those who make the effort to segment their database have achieved better results with their email marketing. Read the following excerpt from my book ‘The NZ …
Read More How automated email marketing can provide opportunities to your business…
Email marketing provides opportunities for “set-and-forget” marketing, where email content is triggered by certain actions. Read the following excerpt from my book ‘The NZ Small Business Superhero’s Marketing Handbook to …
Read More Why keeping your email newsletters short and frequent is best…
By keeping your email newsletters short and to the point, you not only make it easier for your readers, but it is also much easier for you to produce the …
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