What to post to your business’s Facebook page to increase customer engagement
As soon as you begin to build your “likes” on Facebook you need to start posting content on your wall that is of interest to your audience. Read the following …
Read MoreTag: The NZ Small Business Superheros Internet Marketing Handbook
How to increase the number of likes on your Facebook page
One of the keys to Facebook marketing success is to devise a strategy that results in a growing number of “likes”. This way you are continually growing your audience. Read …
Read MoreSetting up a Facebook page for you business
The great thing about setting up a business Facebook page is that is it free, and not too difficult if you take a DIY approach. However, there can be quite …
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Why Facebook is the best social media tool for small businesses…
When talking about social media, for most small businesses there is really only one show in town: Facebook. Sure there is Twitter, LinkedIn and YouTube, which all undoubtedly have their …
Read More How having a Q&A forum on your site can help your business…
Any discussion of dialogue on the web must consider forums, because they are one of the most common and long-standing forms of online conversation. However, for most small businesses it …
Read More How writing a blog for your business can help you communicate with your customers…
Writing a blog for your business is an excellent way of communicating with, and encouraging feedback from, your customers. Read the following excerpt from my book ‘The NZ Small Business …
Read More How Shoe Clinic use customer feedback to encourage a dialog with their customers…
A web form asking customers to provide feedback on their experiences with your business is a simple, but very effective method of encouraging a dialogue. Read the following excerpt from …
Read More How to use user generated content to connect with your audience…
User generated content is content that your audience adds to your site or which you add as a result of discussions or input with your audience. Read the following excerpt …
Read More Why creating a dialogue with your customers will help you address their needs better…
Whether you’re talking about international affairs, workplace morale, neighbourly relations, or small business marketing, one thing is consistent: dialogue builds relationships. Read the following excerpt from my book ‘The NZ …
Read More Key points if you intend to take on your own database management…
If you intend to take on part or all of your data capture and database management, here is a checklist of action points that you need to bear in mind. …
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