If you are engaging an outside contractor or company for your web marketing here is a list of questions you can ask them about the best ways of communicating with your customers in a personalised manner.
Read the following excerpt from my book ‘The NZ Small Business Superhero’s Marketing Handbook’ for the key questions to ask your web marketing supplier…
- What experience do you have managing email marketing for your clients?
- What technologies and systems do you use to manage email lists, create email content and send and track email communications?
- Can you provide information on open, clickthrough, unsubscribe and bounce rates?
- Are you able to set up web pages that interact with my database allowing me to present personalised and customised content to my database members?
To read more, you can purchase my book ‘The NZ Small Business Superhero’s Internet Marketing Handbook’ by clicking here.
