Read the following excerpt from my book ‘The NZ Small Business Superhero’s Marketing Handbook’ to find out how to use your existing customer database to generate more referrals…
It is still worth gathering the names and contact details of prospects and other contacts, but the real gold is in the list of people who have already purchased products or services from you.
Think of your email database and newsletter as building a direct communication channel to those who have already bought from you.
If you provide good value and service, and keep in touch with them there is every chance they will not only keep coming back for years, but they will also refer their friends and family.
To read more, you can purchase my book ‘The NZ Small Business Superhero’s Internet Marketing Handbook’ by clicking here.
