Read the following excerpt from my book ‘The NZ Small Business Superhero’s Marketing Handbook’ to find out how to make your email newsletters easier to read by keeping them short and to the point…
Make sure you don’t bite off more than you can chew and turn the creation of your newsletter into such a mission, that you don’t complete it in a reasonable period of time.
A great – and literal – example of this is Short & Sweet, the email newsletter of Kapiti-based branding and design company Eden Design (www.edendesign.co.nz/branding-graphic-design.html).
Each edition of Short & Sweet features a brief, and interesting anecdote, which comes with a lesson on the importance of effective branding for businesses. A recent project produced by the company is also highlighted in each edition.
To read more, you can purchase my book ‘The NZ Small Business Superhero’s Internet Marketing Handbook’ by clicking here.
