Read the following excerpt from my book ‘The NZ Small Business Superhero’s Marketing Handbook’ to find out how to increase the number of likes on your Facebook page…
The simple secret to increasing the number of people who “like” your page is to direct new visitors to a special page designed to encourage them to join, rather than to your “wall” which is where the dialogue takes place.
For example, when you visit the Facebook page of leading Wellington restaurant Logan Brown, before you join the conversation on the wall, you are encouraged to “like” the page, and enter the draw for a $250 voucher to use at the restaurant.
Unless you have some reasonably advanced technical skills, you will need to employ a web designer to create these pages for your Facebook presence, but the investment will be well worth it if you can successfully build a sizeable audience.
To read more, you can purchase my book ‘The NZ Small Business Superhero’s Internet Marketing Handbook’ by clicking here.
