Read the following excerpt from my book ‘The NZ Small Business Superhero’s Marketing Handbook’ to find out how Shoe Clinic use customer feedback to encourage a dialog with their customers…
Shoe Clinic uses this approach to access a steady stream of customer feedback.
At the time of purchase, customers are signed up to the Shoe Clinic rewards programme and sent an email within the next few days. As well as updating the customers’ loyalty points balances, these emails provide a link to a form on their website where the customer can provide feedback on their experience with the company.
Around 40 to 50 customers around the country complete the form every week allowing Shoe Clinic management to keep their finger on the pulse of what their customers are thinking and deal with any issues as they arise.
The customer feedback forms are also a great source of testimonials, which can then be added to the Shoe Clinic website.
To read more, you can purchase my book ‘The NZ Small Business Superhero’s Internet Marketing Handbook’ by clicking here.
