Our confidence and trust grow, and we are much more likely to respond positively. Personalisation has a powerful impact which greatly increases the relevance and effectiveness of any marketing messages that take advantage of it.
Read the following excerpt from my book ‘The NZ Small Business Superhero’s Marketing Handbook’ to find out how personalised communication with your customers can help you increase repeat business…
Personalisation is often touted as one of the fundamental advantages that internet-based communication has over its print-based predecessors. By gathering information on customers and prospects and then linking this data to your website and email content, you are able to present information that relates to each visitor individually.
You will have experienced this if you’ve ever bought something online from Amazon.com. The next time you visit their site, you are addressed by name and presented with a set of recommendations based on what you’ve already purchased. And, if you give them permission, they will send you personalised offers and updates by email.
But how does a small business take advantage of a marketing tactic that has been the preserve of giants like Amazon?
The answer is by building a database, and using the data to target specific groups with information more likely to be relevant to their particular interests. You can combine your database information with your web pages to communicate in a personalised manner, as well as send relevant messages and offers to your database via email.
To read more, you can purchase my book ‘The NZ Small Business Superhero’s Internet Marketing Handbook’ by clicking here.
