Using images to drive persuasion momentum
Despite what you may think, eye-tracking studies have shown that the first thing readers view on a page is the text: headlines, intro and captions, only moving to the images …
Read MoreAuthor: Richard Calkin
New Web Genius Google PowerStart Site Launched: www.kungfucatering.co.nz
Traditional Asian catering Beautifully prepared and presented Based in Manurewa, Auckland www.kungfucatering.co.nz
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New Web Genius Pro CMS Marketer Site Launched: www.riverleagroup.co.nz
Manufacturers and importers of exclusive garden sheds and outdoor products. Fireplaces, BBQs and wheelbarrows. Available New Zealand wide. www.riverleagroup.co.nz
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New Web Genius Google Dominator Site Launched: www.campbellbros.co.nz
Manufacturing and installing tow bars for all vehicle makes and models. Workshop in Hastings. Towbar delivery New Zealand wide. www.campbellbros.co.nz
Read More Building your website’s trust and credibility
There are two important prerequisites to persuasion: trust and credibility. Without trust and credibility in the eyes of your prospect, there is no persuasion. Read the following excerpt from my …
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New Web Genius Google Dominator Site Launched: www.valuecheque.co.nz
Cost effective business marketing | Free local business vouchers Profitably promote your business to local customers! www.valuecheque.co.nz
Read More Converting visitors into customers by overcoming all your prospects objections
One of the keys to a website that converts prospects to customers is to answer all the questions and overcome all the objections that your visitor has. If you leave …
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New Web Genius Google FastStart Site Launched: www.aucklandcleaningservices.co.nz
Residential and commercial cleaning services We clean where others only dust! Auckland wide www.aucklandcleaningservices.co.nz
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New Web Genius Google Dominator Site Launched: www.thepalmslifestyle.co.nz
Privately owned Lifestyle Village with a personal touch Based in Whangarei, Auckland Live you senior years at their very best! www.thepalmslifestyle.co.nz
Read More Creating persuasive website content
Your copy in general, and specifically your headlines – especially in your home page’s main copy panel – should focus on a classic problem faced by your perfect prospect. Persuasive …
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