- Collect the names, contact information and a few simple details from your customers and prospects
- Use that information to communicate with them in a way that is meaningful for them
- Encourage two-way communication so they feel involved and you continually increase your understanding of their requirements
Read the following excerpt from my book ‘The NZ Small Business Superhero’s Marketing Handbook’ to find out how relationship marketing can help you keep customers and increase repeat business…
Despite study after study telling us that it is more cost effective to market to our existing customers, by far the majority of small businesses focus their marketing efforts on finding new customers.
The good news is that the internet makes it much easier to engage in relationship marketing, and represents a huge opportunity for many small businesses.
Online relationship marketing, using channels like email and Facebook mean that it has never been cheaper or easier keep in regular contact with an ever-growing community of customers and prospects.
To read more, you can purchase my book ‘The NZ Small Business Superhero’s Internet Marketing Handbook’ by clicking here.
