Read the following excerpt from my book ‘The NZ Small Business Superhero’s Marketing Handbook’ to find out why segmenting your database can help you increase the open rate of your email marketing campaigns…
For example, the Marketing Sherpa Email Marketing Benchmark Guide 2008 reported that open rates for segmented versus non-segmented campaigns are as much as 20% higher on average.
It stands to reason that if you can send the content to those who are most likely to be interested in it, then you will get a better response.
Shoe Clinic’s email marketing uses segmentation to great effect, with different content often sent based on geographical location, sporting interest and brand preference.
To read more, you can purchase my book ‘The NZ Small Business Superhero’s Internet Marketing Handbook’ by clicking here.
