If you intend to take on part or all of your data capture and database management, here is a checklist of action points that you need to bear in mind.
Read the following excerpt from my book ‘The NZ Small Business Superhero’s Marketing Handbook’ to find out the key points for DIY database management…
- Identify opportunities to capture data of customers and prospects through your day-to-day interaction with customers, prospects and suppliers.
- Introduce a sign-up form for your customers which includes a clear statement that they will receive occasional promotional emails from you.
- Collect the business cards of business contacts and, with their permission, enter them into your database.
- Develop a strong “join pitch” for your website.
- Decide on a system to manage your data – could be a spreadsheet, desktop database or integrated online relationship marketing system.
To read more, you can purchase my book ‘The NZ Small Business Superhero’s Internet Marketing Handbook’ by clicking here.
