Search Engine Visibility is a measure of how visible your keywords are in search engines like Google. It is a valuable metric to track as it shows how your website is ranking for all keywords expressed as a number. This number can then be tracked to show visibility improvements over time.
Search Engine Visibility is calculated by assigning points to each of your keywords based on the ranking of that keyword.
The points are assigned as follows:
Position 1 = 100 points
Position 2 = 99 points
Position 3 = 98 points
…
Position 100 = 1 point
Position 101 = 0 points
The total points for all keywords are then added together and divided by the total possible points if all were position 1.
For example, if there were 3 keywords as follows:
keyword 1 – position 3 = 98 points
keyword 2 – position 1 = 100 points
keyword 3 – position 10 = 91 points
Then the total points would be 98+100+91 = 289
The total possible points – if all were position 1 – for all keywords is (100* the number of keywords – which is 3) = 300
Therefore the visibility would be 289 / 300 = 0.9633 or as a percentage (multiplied by 100) = 96.33% visibility.
A visibility score of 90% or higher indicates that all keywords are ranking on the first page of Google.
This metric is included in our SEO Managed Services reports and we hope it adds clarity and makes it easy to see the ranking performance of your website.
Thanks,
Jamie
